Pick up your cell phone. If it's a few months or years old, try to remember when you first bought it. How shiny and light and scratch-free it was. How excited you were to sync up your accounts, take pictures and videos with the new camera, or play some games.
And now? Be honest -- it's just your phone. You might not be able to get through a day -- or an hour -- without it, but even if you've kept it in good shape the shine and the newness are gone.
That's due to a phenomenon that psychologists call "hedonistic adaptation." Over a very short period of time, the things we buy just become more things that we have, and that initial bust of happiness we feel when we crack open the box returns to the baseline.
On the other hand, buying experiences tends to create happiness that sticks with us, reverberates with our loved ones, and improves Return on Life. Here are three reasons why: