Financial Planning

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The Never-Ending Pursuit of Money

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The Never-Ending Pursuit of Money

What would it be like to be ultra-wealthy? Would it mean homes in Hawaii and Paris? Do you envision sailing a luxury yacht across the Mediterranean? What about chartering a trip to space? While it’s fun to imagine, this isn’t the reality for most of us. 

You might have heard the term “Ultra High Net Worth” (UHNW) before. It’s a term for those who have north of $30 million in net worth. There are currently 142,990 UHNW individuals in North America1 out of 369 million in total2. That’s less than one-tenth of 1% (.03% to be exact). 

There simply aren’t that many people flying private, sitting front row at sporting events, or buying private islands…contrary to what we see on TV or in social media. So why do we sometimes feel the desire for more, even though we’re doing just fine financially?

The mindset of accumulating wealth is deeply ingrained in most of our psyches. It’s important in the sense that we all have goals and want to retire comfortably, but it can be dangerous in its extremes. Let’s take a moment to understand some of the psychology behind why this happens:

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Defining Your Money Values

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Defining Your Money Values

Understanding your money values helps to ensure that your financial decisions align with what matters most to you and your family. These values serve as a foundation for making consistent, purpose-driven choices, while reducing financial stress and potential arguments. 

For instance, prioritizing education might mean setting aside funds for college rather than opting for an extravagant vacation. It’s not that you wouldn’t vacation, family memories are important too, but opting for something in-state may align better with your family’s goals than taking three weeks in Bali.

Let’s get practical and discuss some steps to help arrive at meaningful goals as a family. We think you’ll find the exercise itself to be rewarding and insightful.

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Bracket Busting: Coping with Life’s Unexpected "Upset" Wins and Losses

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Bracket Busting: Coping with Life’s Unexpected "Upset" Wins and Losses

Out of 36 million brackets submitted to major online games for the 2026 NCAA Men's Basketball Tournament, only four perfect brackets remained heading into the final day of the second round.

And none of those brackets stayed perfect heading into the Sweet 16.

Still, even though "perfect" is no longer possible, the tournament will go on. There will be more upsets, more blow-outs, and more brackets busted. And fans all over the country will cheer some wins, cope with some disappointments, and find new teams, players, and storylines to root for if their favorites don't make it all the way.

Throughout the course of your financial plan, you'll often have to let go of "perfect" and adjust to the ups and downs that life throws at you. These three strategies can help you stay in the game and win round by round all the way to retirement.

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How to Maximize Your Credit Score

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How to Maximize Your Credit Score

For the wealthy, credit scores can feel like a formality. After all, when you have ample liquidity, who’s really checking your credit? 

Turns out, plenty of people are. Lenders, underwriters, insurers, and even business partners may review your credit as a measure of trustworthiness and financial discipline. And while a high-net-worth can open doors, a poor credit score can close a few behind the scenes.

Whether you're acquiring property, investing in new ventures, or simply maintaining your financial reputation, your credit score matters. These strategies can help you protect and elevate it.

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How to Fire Old Financial Habits

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How to Fire Old Financial Habits

You’ve advanced in your career. You’re earning more and managing the responsibilities that come with success. Yet maybe you’ve maintained some financial habits that you should have left behind.

These habits are often rooted in past visions of security or achievement. But if the conditions have changed, it’s worth asking whether the behavior still fits. You might recognize some of these signals:

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Should You Purchase a Second Home with Friends?

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Should You Purchase a Second Home with Friends?

Owning a home away from home can add some significant value to your portfolio and your ROL. A second home can be an escape, a change of scenery, a place to immerse yourself in specific interests, sports, or hobbies, or the focal point of meaningful get-togethers for generations to come.

But if you can't make owning a second home work on your own, should you consider sharing the costs, responsibilities, and space with another family?

While the logic might seem compelling, sharing real estate will add a complex business arrangement to your friendship. Make sure you and your prospective co-owners talk through these three important issues.

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What Does Financial Independence Mean to You?

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What Does Financial Independence Mean to You?

According to a recent poll of 2,000 U.S. adults, "financial independence" equates to earning $94,000 per year, or about $20,000 more than the median income in 2023.

Some folks might feel like they're just a promotion or two away from achieving that kind of independence. Others might not feel like $94,000 is enough to feel truly free. And still others might wonder how they'd ever spend that much money in the first place.

That's because true financial independence isn't a number. It's feeling confident enough in your money to do things that will improve your Return on Life, such as:

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The Importance of Balancing Saving and Spending for Doctors and Dentists

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The Importance of Balancing Saving and Spending for Doctors and Dentists

Doctors and dentists often find themselves on very different $Lifeline trajectories than friends and family members who don't work in health care. While many folks in their early 20s might be earning real money at their first jobs or getting married, you might still be in school. Your friends might be buying houses while you're still working through a low-paying residency. And once you're an M.D. or D.D.S., it can be very tempting to treat that high salary you've worked so hard for like it's a jackpot.

Use these three tips to balance responsible spending and saving so that you can earn more Return on Life throughout your career…

What March Madness Can Teach Us About Your Financial Plan

What March Madness Can Teach Us About Your Financial Plan

Who's the "Cinderella" team that you predict with bust brackets in this year's March Madness?

Everyone loves a good underdog story, but the history of the Big Dance tells us that the clock strikes midnight more often than not. There are more than 350 schools in Division 1 men's basketball. But 62 of the 84 National Championship games played since 1939 have been won by only 15 teams, headed by perennial powerhouses UCLA (11 titles), Kentucky (8), North Carolina (6), Connecticut (6), Duke (5), and Indiana (5). A hot streak might propel a surprise school through an extra round or two of the tournament. But much like a solid financial plan, schools that have consistently built their programs for the long run tend to get the best results.

Here are three more traits of successful teams that can make your financial program a consistent winner.

The Real Answer to Your Financial Questions: It Depends

The Real Answer to Your Financial Questions: It Depends

When it comes to personal finance, one of the most common—and frustrating—answers you’ll hear is, “It depends.” Whether you’re asking about the best way to invest, how much you should save for retirement, or how to minimize your tax burden, the response is often the same. And while “It depends” might seem like a cop-out, it’s actually the most honest and accurate answer anyone can give. Here’s why - your financial situation is unique and personal to you…